Dear business entrepreneurs,
Dear students,
Event Manager is a program specialized in Event management of MICE and the Brand Activities.
This course is designed for practitioners, marketers, students in Advertising, Event, Marketing Services, Traveling and PR agencies.
The training program of Event Manager will help students:
– Be equipped with the practical knowledge system on event management
– Build vision and ability to identify out and develop strong ideas for Events.
– Be equipped with professional skills in Event planning, PR planning.
– Have good opportunities to learn and exchange experiences with more than 18 top Marketers and Event experts in Vietnam
The program is coordinated by the HCMC University of Economic and VietnamMarcom, as well as being accompanied with consultancy, information supports from many experts, professional Marketing, Advertising and Event organizations in Vietnam and Abroad.
We wish you great success and gather satisfactory results throughout the program.







EVENT MANAGEMENT IN MARKETING, BRANDING AND ADVERTISING:
- World of Event marketing communication
- Event management principles
- Big idea for event.
- Corporate sponsorship strategy
- Business management in Event
- Event manager roles and portraits
EVENT IDEAS AND CONCEPT DEVELOPMENT:
- Creative thinking skills
- Creative to solving problem
- Event concept development
- Event Ideas evaluation
EVENT PLANNING AND EXECUTION:
- Project management application
- Financial and budgets management in event
- Human resources organize in event
- Logistics, security and insurance in event
- Partnership and relationship management
- Protocol and etiquette in event
- Legal and license in event
- Event planning and execution
- Event production management
- Event evaluation and measurement
- Event bidding
MEDIA AND PR RELATION IN EVENT MANAGEMENT:
- Media planning for event and sponsorship
- Media relationship skills
- Press conference and interview organization
- Crisis management and solving
- Sponsorship proposal and planning
- Community and volunteers mobilization
EVENT MANAGEMENT SKILLS:
- Team building skill
- Leadership skill
- Time management skill
- Public speaking
- Meeting organization skill
- Negotiation skill
- Presentation project skill
GUEST SPEAKER
- Cultural and Hospitality event management
- Parties, Food and drinking event management
- Launching new brand event organization
- Sport event organization
- Music and entertainment event organization
- Conference and seminar event organization
- Tradeshow organization
- Road show event organization
REGULATIONS
COURSE DESIGNED FOR:
Practitioners, marketers major in Advertising, Event, Marketing Services, Traveling and PR agencies.University students
Business leaders, Managers, Marketing Directors, Sales, GM Marketing, GM Sales, Brand Manager, Customer Service Manager, Product Manager, HR Manager, Advertising Manager, Communication Manager, Sales Manager, PR Manager, Operation Manager, Client Service Manager, Promotion Manager
And any professional/academician/students who would like to learn the most updated information, ideas, experience from the Guru, experts, and professionals about event management.
TIME FOR STUDYING:
4 months with 35 major
Learning days per week: on Monday, Wednesday, Friday or Tuesday, Thursday, Saturday
Time: 6:20PM -8:30 PM
METHOD OF TEACHING:
Specializing topics in system with highly practical knowledge.
Teamwork
GRADUATION PROJECT
PROJECT PRESENTING ON TEAM
OPENING COURSE:
STUDYING FEES: 9.000,000 VND – 420 USD
Free on learning documentary
.
REGISTER:
VietNamMarcom
Office: 8B Nguyen Trung Truc, Dist.1,HCM City
Tel: 38239718 – 38232556
Email: daotao@vietnammarcom.edu.vn – Website: www.vietnammarcom.edu.vn
CERTIFICATED BY:
University of Economics, HCM City and VietnamMarcom
REFERENCE DOCUMENTS:
Library with more than 1,000 books of Marketing, Advertising and Branding books
OPPORTUNITIES:
Be have good opportunities to apply for the top of Marketing and Advertising companies.
Long term and advance learning on professional marketing communication with other courses such as: Marketing Manager, Sales Manager, Brand Manager, Integrated Marketing Communication…

EVENT MANAGEMENT IN MARKETING, BRANDING AND ADVERTISING:
- World of Event marketing communication
- Event management principles
- Big idea for event.
- Corporate sponsorship strategy
- Business management in Event
- Event manager roles and portraits
EVENT IDEAS AND CONCEPT DEVELOPMENT:
- Creative thinking skills
- Creative to solving problem
- Event concept development
- Event Ideas evaluation
EVENT PLANNING AND EXECUTION:
- Project management application
- Financial and budgets management in event
- Human resources organize in event
- Logistics, security and insurance in event
- Partnership and relationship management
- Protocol and etiquette in event
- Legal and license in event
- Event planning and execution
- Event production management
- Event evaluation and measurement
- Event bidding
MEDIA AND PR RELATION IN EVENT MANAGEMENT:
- Media planning for event and sponsorship
- Media relationship skills
- Press conference and interview organization
- Crisis management and solving
- Sponsorship proposal and planning
- Community and volunteers mobilization
EVENT MANAGEMENT SKILLS:
- Team building skill
- Leadership skill
- Time management skill
- Public speaking
- Meeting organization skill
- Negotiation skill
- Presentation project skill
GUEST SPEAKER
- Cultural and Hospitality event management
- Parties, Food and drinking event management
- Launching new brand event organization
- Sport event organization
- Music and entertainment event organization
- Conference and seminar event organization
- Tradeshow organization
- Road show event organization
LECTURERS OF EVENT MANAGER
PHD. LE TAN BUU
Dean of Marketing, Tourism & Commercial – University of Economics HCM City |
TRAN HOANG
President VietnamMarcom |
PHAM NGOC KHON
Strategic Consultant, MIR Activation |
PHD PHAM THI DIEM TRANG
Former Marketing Director, Daiichi LIfe, group Brand Manager, UNZA Vietnam, VAC, Masso Group |
Ms. PHAM THI HOA LAI
Journalist, CEO Plan A Group |
Mr. NGUYEN CONG VINH
Journalist, Master of Psychology |
Mr. VU XUAN DUC
MBA, Commercial Promotion expert |
Mr. NGUYEN QUOC HUNG
MBA , Head of Marketing Division, University of Ecomomics HCM City |
Mr. NGUYEN TRAN QUANG
Chairnman & CEO FutureOne |
Mr. DO CAO NGUYEN – HIEN
Creative Director CI |
Mr. NGUYEN NGOC THUY
Brand commnucation Director, Diageo Vietnam |
MBA. NGUYEN THANH
Brand marketing expert |
COURSE DESIGNED FOR:
- MICE Manager, Event Manager, Event Executive, Event Coordinator, Supervisor, Assistant;
- Event organizers of Advertisers, Marketers, Brands, Agency, Media, TV, Newspaper, Social Media, Suppliers;
- Brand Managers, Customer Experience Manager, Brand Executive, Brand Campaign Coordinator, Assistant Brand Manager;
- Account Manager, Sales and Marketing Manager, PR Manager/Coordinator;
- Digital Marketing Manager, Marketing Communication Managers…
EVENT PLAN AND ORGANIZING PROJECTS
Trung tâm thương mại Icon 68
Event Feel the Beach,
Sound Burst Cocacola,
Vũ Hội Tóc Việt,
Ký niệm 19 năm thành lập V_Roto,
Vichy AqualiaThermal Nước Vẻ đẹp vĩnh Cửu,
Wedding Planner,
Du lịch Khám Phá Việt Nam,
Lan Tỏa Hương Vị Buôn Mê
Jex điều trị thái hóa khớp,
Quỹ hỗ trợ việc làm Rainbow Group
Chương trình ngày hội tuyển dụng Manulife,
Điện thoại thông minh HTC 1 XE,
Resort nghỉ dưỡng sống trước biển,
Sản phẩm Canon EOS 1DX
Khát vọng sống, Con thuyền nhân ái,
Chọn tương lai click Future,
Vườn Sách lần 1,
LG Green health Plus
Wedding Anniversary
Một Lần Cho Mãi Mãi Forever;
Hè Đầm Sen Vui Ghê!;
Thổi Hoa Vào Cuộc Sống;
Huyền Thoại Trăng Của Biển;
Đi 2011m Vì Lớp Học Nghèo;
Cháy Cùng Đam Mê;
Ra Mắt Sản Phẩm Rượu Jagermeister;
Tái Tung Sản Phẩm Nước Tăng Lực Number One Chai Nhựa;
Đêm Rằm Yêu Thương;
Get Close Up With a Real Super Model;
Hội Chợ Triển Lãm Cho Người Khuyết Tật;
“CRYSTAL NIGHT” – White Palace’s
Thanks Party; “ZERO DAY” – Khởi Đầu Mới; Một Ngày Với NINOMAX;
Đêm CK I’m Me; Một Ngày Cho Cảm Xúc;
Đêm Valentine Trắng;
Raid – Chiến Dịch Phòng Chống Sốt Xuất Huyết;
Ngày Hội Người Giữ Lửa Mái Ấm Gia Đình;
Dự Án Căn Hộ Cao Cấp River Garden;
Gala Dinner – Mekong Impression;
CK One In A Million;
Chào Ngày Xanh;
Sinh Nhật Lần Thứ 4 Viettel Mobile;
Bus – Môi Trường Xanh;
Hội Trẻ Em ” Tim ơi cùng chơi cùng vui”;
Tung Sản Phẩm Mới CALCIMEX;
Xe Đạp Điện SCHWINN;
Festival Hip Hop Việt.
- + ALL
-
EVENT MANAGEMENT IN MARKETING, BRANDING AND ADVERTISING:
- World of Event marketing communication
- Event management principles
- Big idea for event.
- Corporate sponsorship strategy
- Business management in Event
- Event manager roles and portraits
EVENT IDEAS AND CONCEPT DEVELOPMENT:
- Creative thinking skills
- Creative to solving problem
- Event concept development
- Event Ideas evaluation
EVENT PLANNING AND EXECUTION:
- Project management application
- Financial and budgets management in event
- Human resources organize in event
- Logistics, security and insurance in event
- Partnership and relationship management
- Protocol and etiquette in event
- Legal and license in event
- Event planning and execution
- Event production management
- Event evaluation and measurement
- Event bidding
MEDIA AND PR RELATION IN EVENT MANAGEMENT:
- Media planning for event and sponsorship
- Media relationship skills
- Press conference and interview organization
- Crisis management and solving
- Sponsorship proposal and planning
- Community and volunteers mobilization
EVENT MANAGEMENT SKILLS:
- Team building skill
- Leadership skill
- Time management skill
- Public speaking
- Meeting organization skill
- Negotiation skill
- Presentation project skill
GUEST SPEAKER
- Cultural and Hospitality event management
- Parties, Food and drinking event management
- Launching new brand event organization
- Sport event organization
- Music and entertainment event organization
- Conference and seminar event organization
- Tradeshow organization
- Road show event organization
REGULATIONS
COURSE DESIGNED FOR:
Practitioners, marketers major in Advertising, Event, Marketing Services, Traveling and PR agencies.University students
Business leaders, Managers, Marketing Directors, Sales, GM Marketing, GM Sales, Brand Manager, Customer Service Manager, Product Manager, HR Manager, Advertising Manager, Communication Manager, Sales Manager, PR Manager, Operation Manager, Client Service Manager, Promotion Manager
And any professional/academician/students who would like to learn the most updated information, ideas, experience from the Guru, experts, and professionals about event management.TIME FOR STUDYING:
4 months with 35 major
Learning days per week: on Monday, Wednesday, Friday or Tuesday, Thursday, Saturday
Time: 6:20PM -8:30 PMMETHOD OF TEACHING:
Specializing topics in system with highly practical knowledge.
TeamworkGRADUATION PROJECT
PROJECT PRESENTING ON TEAMOPENING COURSE:
STUDYING FEES: 9.000,000 VND – 420 USD
Free on learning documentary
.
REGISTER:
VietNamMarcom
Office: 8B Nguyen Trung Truc, Dist.1,HCM City
Tel: 38239718 – 38232556
Email: daotao@vietnammarcom.edu.vn – Website: www.vietnammarcom.edu.vnCERTIFICATED BY:
University of Economics, HCM City and VietnamMarcomREFERENCE DOCUMENTS:
Library with more than 1,000 books of Marketing, Advertising and Branding books
OPPORTUNITIES:
Be have good opportunities to apply for the top of Marketing and Advertising companies.
Long term and advance learning on professional marketing communication with other courses such as: Marketing Manager, Sales Manager, Brand Manager, Integrated Marketing Communication… - + SYLLABUS
-
EVENT MANAGEMENT IN MARKETING, BRANDING AND ADVERTISING:
- World of Event marketing communication
- Event management principles
- Big idea for event.
- Corporate sponsorship strategy
- Business management in Event
- Event manager roles and portraits
EVENT IDEAS AND CONCEPT DEVELOPMENT:
- Creative thinking skills
- Creative to solving problem
- Event concept development
- Event Ideas evaluation
EVENT PLANNING AND EXECUTION:
- Project management application
- Financial and budgets management in event
- Human resources organize in event
- Logistics, security and insurance in event
- Partnership and relationship management
- Protocol and etiquette in event
- Legal and license in event
- Event planning and execution
- Event production management
- Event evaluation and measurement
- Event bidding
MEDIA AND PR RELATION IN EVENT MANAGEMENT:- Media planning for event and sponsorship
- Media relationship skills
- Press conference and interview organization
- Crisis management and solving
- Sponsorship proposal and planning
- Community and volunteers mobilization
EVENT MANAGEMENT SKILLS:
- Team building skill
- Leadership skill
- Time management skill
- Public speaking
- Meeting organization skill
- Negotiation skill
- Presentation project skill
GUEST SPEAKER
- Cultural and Hospitality event management
- Parties, Food and drinking event management
- Launching new brand event organization
- Sport event organization
- Music and entertainment event organization
- Conference and seminar event organization
- Tradeshow organization
- Road show event organization
- + LECTURERS
-
LECTURERS OF EVENT MANAGER
PHD. LE TAN BUU Dean of Marketing, Tourism & Commercial – University of Economics HCM City
TRAN HOANG President VietnamMarcom
PHAM NGOC KHON Strategic Consultant, MIR Activation
PHD PHAM THI DIEM TRANG Former Marketing Director, Daiichi LIfe, group Brand Manager, UNZA Vietnam, VAC, Masso Group
Ms. PHAM THI HOA LAI Journalist, CEO Plan A Group
Mr. NGUYEN CONG VINH Journalist, Master of Psychology
Mr. VU XUAN DUC MBA, Commercial Promotion expert
Mr. NGUYEN QUOC HUNG MBA , Head of Marketing Division, University of Ecomomics HCM City
Mr. NGUYEN TRAN QUANG Chairnman & CEO FutureOne
Mr. DO CAO NGUYEN – HIEN Creative Director CI
Mr. NGUYEN NGOC THUY Brand commnucation Director, Diageo Vietnam
Former senior PR manager, JWT VietnamMBA. NGUYEN THANH Brand marketing expert
(Rotto Mentholatum VN, AC Nielsen) - + COURSE DESIGNED FOR
-
COURSE DESIGNED FOR:
- MICE Manager, Event Manager, Event Executive, Event Coordinator, Supervisor, Assistant;
- Event organizers of Advertisers, Marketers, Brands, Agency, Media, TV, Newspaper, Social Media, Suppliers;
- Brand Managers, Customer Experience Manager, Brand Executive, Brand Campaign Coordinator, Assistant Brand Manager;
- Account Manager, Sales and Marketing Manager, PR Manager/Coordinator;
- Digital Marketing Manager, Marketing Communication Managers…
- + PROJECTS
-
EVENT PLAN AND ORGANIZING PROJECTS
Trung tâm thương mại Icon 68
Event Feel the Beach,
Sound Burst Cocacola,
Vũ Hội Tóc Việt,
Ký niệm 19 năm thành lập V_Roto,
Vichy AqualiaThermal Nước Vẻ đẹp vĩnh Cửu,
Wedding Planner,
Du lịch Khám Phá Việt Nam,
Lan Tỏa Hương Vị Buôn Mê
Jex điều trị thái hóa khớp,
Quỹ hỗ trợ việc làm Rainbow Group
Chương trình ngày hội tuyển dụng Manulife,
Điện thoại thông minh HTC 1 XE,
Resort nghỉ dưỡng sống trước biển,
Sản phẩm Canon EOS 1DX
Khát vọng sống, Con thuyền nhân ái,
Chọn tương lai click Future,
Vườn Sách lần 1,
LG Green health Plus
Wedding Anniversary
Một Lần Cho Mãi Mãi Forever;
Hè Đầm Sen Vui Ghê!;
Thổi Hoa Vào Cuộc Sống;
Huyền Thoại Trăng Của Biển;
Đi 2011m Vì Lớp Học Nghèo;
Cháy Cùng Đam Mê;
Ra Mắt Sản Phẩm Rượu Jagermeister;
Tái Tung Sản Phẩm Nước Tăng Lực Number One Chai Nhựa;
Đêm Rằm Yêu Thương;
Get Close Up With a Real Super Model;
Hội Chợ Triển Lãm Cho Người Khuyết Tật;
“CRYSTAL NIGHT” – White Palace’s
Thanks Party; “ZERO DAY” – Khởi Đầu Mới; Một Ngày Với NINOMAX;
Đêm CK I’m Me; Một Ngày Cho Cảm Xúc;
Đêm Valentine Trắng;
Raid – Chiến Dịch Phòng Chống Sốt Xuất Huyết;
Ngày Hội Người Giữ Lửa Mái Ấm Gia Đình;
Dự Án Căn Hộ Cao Cấp River Garden;
Gala Dinner – Mekong Impression;
CK One In A Million;
Chào Ngày Xanh;
Sinh Nhật Lần Thứ 4 Viettel Mobile;
Bus – Môi Trường Xanh;
Hội Trẻ Em ” Tim ơi cùng chơi cùng vui”;
Tung Sản Phẩm Mới CALCIMEX;
Xe Đạp Điện SCHWINN;
Festival Hip Hop Việt.
- + IMAGES
-
PARTNERS AND INDUSTRY CONECTIONS