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Tel: 08 38239718 academy@vietnammarcom.edu.vn

About Us

Greetings from VietnamMarcom

On behalf of VietnamMarcom allow me to warmly welcome you to our academy!

Our school remains fully committed in its mission to help students and management personnel to more fully develop their potential and to unite the vast knowledge, intelligence, and creative abilities of the Vietnamese business world for the overall good of the community.

Over the past 17 years VietnamMarcom Academy has trained more than 10,000 individuals in helping to supply the skilled manpower needs of Vietnama��s Communications and Marketing industries; in addition to the needs of many local Sales and Brand-Building organizations as well.

In fulfilling our mission to help sharpen the creative talents of Vietnama��s Marketing Communications sector, we are proud to be joined by our expertly qualified teaching staff and excellent Marcom lecturers.

It is my pleasure to invite you to visit our school at anytime and to consider participating in VietnamMarcoma��s many educational programs and various community service oriented projects.

We are here to inspire young marketers, marcom practitioners to access to a multitude of information resources intended to enhance creativity; expand knowledge within Vietnama��s Marketing Communications field; and with high hopes of realizing the ambitious vision of sharing our many Vietnam Brands with the world.

Wishing you great health and much success!
Respectfully,
Tran Hoang
Chairman
VietnamMarcom

A�A�Vision

The Marketing and Communications Academy of Vietnam and Marcom PractitionersA�

To become Vietnama��s preeminent gateway for developing both Marketing Communications expertise and the singular skill set necessary to successfully champion Vietnam Brands in the international marketplace.

A� Mission

Creating Marketers, Communicators, Brand Builders through GloCal quality education

Guided by the principle of constant and unending improvement, we at VietnamMarcom endeavor to lead the way in helping to train, inspire, and empower our local captains of industry in the fields of Sales & Marketing Communications; and in establishing and positioning many outstanding Vietnamese Brands both locally and throughout the globe.
A� Core values

GloCal standard, Pioneering, Trust, Innovation and Responsibility

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2000

In March of the year 2000

Mr. Tran Hoang a�� VietnamMarcoma��s founder a�� was selected by the Ministry of Culture and Information to act as the Deputy Chief of the Vietnam Study Group that was tasked with creating a collection of regulations that would be used to govern the advertising industry in Vietnam.

That task was undertaken in association with 5 multi-national advertising firms and 3 separate Advertising Associations located in Thailand and Malaysia respectively. The delegation thatA� traveled abroad to complete the study was comprised of 8 members and included representatives of the National Assembly Office, Government Office, Ministry of Culture and Information and the Ministry of Justice.

VMC-History

2001
2002

One year later in April of 2002

A�VietnamMarcom joined in a partnership arrangement with the HCMC University of Economics to develop a program for the training of 500 advertising experts.

Up to this point in time there have been more than 3,000 learners pass through this program from various advertising and communications agencies as well as many specialized students participating in the program on their own. The projects goal was to establish a university level training program specializing in advertising within a span of only 2 years time.
During the months of September and October of 2002 VietnamMarcom participated in two prestigious a�?Branding Conferencesa�? held in Hong Kong and Singapore respectively, which helped pave the way for the establishment of VietnamMarComa��s a�?Building Strong Brandsa�? program; a special training program specifically for Brand Managers that began in March of 2003.

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2003

Later that same year in November of 2003

VietnamMarcom forged an alliance with Trung Nguyen Coffee Company, the Saigon Times Group, and the University of Economics to develop a program specifically aimed at building brands for various Vietnam agricultural products.
That program was scheduled to be completed within a 3 year period and involved 30 separate projects geared towards building strong marketable brands out of common Vietnamese agricultural products such as:
Long Khanh Rambutan; Ben Tre Coconut Candy; Luc Ngan Lichee; Sohafarm Rice; Chin Hoa Durian; and Nam Roi Hoang Gia Grapefruit.

VietnamMarCom has successfully organized and mobilized more than 150 young people, students and experts of various training programs to carry out 18 out of the 30 total projects slated under the program. More information about these projects can be found at; www.tiepthinongsanviet.org.vn

VietnamMarCom has in the past cooperated closely with the HCMC Television Corporation to make a number of documentaries covering the Asia Advertising Conference (AdAsia) in Jaipur, India in the year 2003; the World Advertising Conference in Beijing in September 2004; and the Asia-Pacific Advertising Festivals (Adfest) of 2004 and 2005.

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2004
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In April of 2004

VietnamMarCom established a training program entitled: a�?Creativity for Building Strong Brandsa�? targeting Designers, Art Directors and Copywriters.

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2005
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In May of 2005

We established our a�?Marketing Managersa�? training program.

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2006

A�The following year in March of 2006 we launched: a�?Branding Vietnam to the Worlda�? in association with Tuoi Tre Newspapers and FutureOne Corporation.

In October of 2006 VietnamMarCom opened its a�?Sales Managera�? courses, which at that time were the very first advanced program focused on training for the position of Sales Manager.

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2007
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In May of 2007

We opened courses for a�?Event Managementa�?.A�

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In June of 2007

We opened courses for a�?Professional Real Estate Marketinga�?.

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In November of 2007

We opened courses for a�?Tourism Marketing Professionalsa�?.

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2008

In January of 2008

We opened courses on a�?Real Estate Salesmanshipa�?.

Aug 2013

A�The co-founder of The Big Show Vietnam Online a�� www.thebigshow.vnA�.

2009
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In July of 2009

We opened courses on a�?Digital Marketinga�? .

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In September of 2009

We opened courses on a�?Salesmanshipa�? .

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2010

May 2010

A�Project development of a�?Social Marketing Solutionsa�?A�(www.socialmarketing.org.vn) .

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June 2010

A�Project development of a�?MarCom Worlda�?: World of Marketing, Communications and Advertising.

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July 2010

Project development of a�?MarCom Tubea�?: the Video Library of Advertising, Marketing, Sales and Brand Building.

August 2010

A�Project development of the online a�?Brand Study Centera�?.

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September 2010

Project development of the a�?Video Library-Library of Links; a�?Social Marketing Solutionsa�? a��www.socialmarketing.org.vn

And A�Marcom World links Hub

VietnamMarCom is currently a Representative of:

  • International Advertising Association of Vietnam
  • Asia-Pacific Advertising Association Festival of Vietnam (2002-2007)
  • Global Brand Forum in Vietnam
  • International Awards Group (IAG): New York Festivals; Midas Award; AME Awards; and Global Awards

VietnamMarCom is the founder of the a�?Vietnam Marketing Conferencea�?.
VietnamMarCom is the entity in charge of developing branding projects of the a�?Vietnam Agricultural Products Brand Building Cluba�?.

2013

The developer of the website and communications platform for the 28th Asian Advertising Congress; AdAsia Vietnam 2013.

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2014

Marketing Partner of World Brand Congress in Vietnam

The developer of the website for Vietnam Marketing Association (VMA). www,vma.org.vn
On June 2014, Prof Tran Hoang was elected as Executive Vice President and Secretary General of VMA.On Nov,A� he was appointed as Co-Chairman, Marketing Committee ofA�Asia Execllent Marketing Award, organized by Asia Marketing Federation ).

2015

Launching project : Sustainable business and marketing model for Vietnamese a�?s SME. Co-organizied by VMA, VietnamMarcom, Better You and Talkshow on Ho Chi MInh television station.

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khA?a ha�?c nga??n ha??n va�? qua??ng cA?o, marketing manager ta??i vietnammarcomkhA?a ha�?c nga??n ha??n va�? giA?m A�a��c th?�??ng hia��u - brand manager ta??i vietnammarcomkhA?a ha�?c nga??n ha??n va�? copywriter - ngA?n sa�� th?�??ng hia��u & qua??ng cA?o ta??i vietnammarcomkhA?a ha�?c nga??n ha??n va�? chuyA?n viA?n tia??p tha�� qua??ng cA?o du la��ch ta??i vietnammarcomkhA?a ha�?c nga??n ha??n va�? chuyA?n viA?n qua??ng cA?o, da��ch va�? bA?n hA�ng ta??i vietnammarcom